Info for Business Executives

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Information for Executives

What builds a company is dollars and cents; what grows a company is value.

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Value Proposition At It's Core

"The rule of thumb in many usability-aware organizations is that the cost-benefit ratio for usability is $1:$10-$100. Once a system is in development, correcting a problem costs 10 times as much as fixing the same problem in design. If the system has been released, it costs 100 times as much relative to fixing in design." (Gilb, 1988)
"The average UI has some 40 flaws. Correcting the easiest 20 of these yields an average improvement in usability of 50%. The big win, however, occurs when usability is factored in from the beginning. This can yield efficiency improvements of over 700%." (Landauer, 1995)

Source: http://www.upassoc.org

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ROI: Why User Experience Matters

Jakob Nielsen provides a spectacular formula for success that looks something like this: The amount of business = to the amount of visitors x conversion rate x loyalty rate. We model this philosophy and when coupled with the detailed value proposition, the results are realized in several ways:

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