Information for Executives
What builds a company is dollars and cents; what grows a company is value.
Value Proposition At It's Core
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ROI: Why User Experience Matters
Jakob Nielsen provides a spectacular formula for success that looks something like this: The amount of business = to the amount of visitors x conversion rate x loyalty rate. We model this philosophy and when coupled with the detailed value proposition, the results are realized in several ways:
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Our Business Strategy
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