A Compliment to Marketing
Selling a product can be a challenge; selling quality is a commitment.
At D'Bonzon Consulting, the user experience is more than just click and drag interaction, it also takes into consideration the user perception. Our UX professionals work diligently to understand what users think of about a product, how they measure that product against competitor products, brand recognition, and brand loyalty. In many ways marketing research and user experience research compliment each other to recognize the user culture, identify the target market and tap into emerging markets.
Additionally, Marketing research can be measured against user experience research to fine tune the business strategy to offer your users a product that enhances the user experience in a way your user can appreciate.
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